01
Clarity
Make the problem, priorities and trade-offs understandable.
About YAKO
A founder-led digital product company.
YAKO builds its own products and helps businesses create theirs — with a product-first approach and a long-term view.
Who we are
Small by design. Serious about the work.
YAKO is currently founder-led. That means direct communication, clear ownership and fewer layers between a product decision and the people doing the work.
The YAKO Core represents connected product work: strategy, design, engineering and growth remain distinct disciplines, aligned around one clear direction.
Evidence
Credibility built from what exists today.
These are verifiable characteristics of the current YAKO platform and working model—not proxy metrics or borrowed social proof.
- 01
Owned product in development
YAKO Finance provides a real product context for design and engineering decisions.
- 02
Multilingual platform
English, German and Ukrainian content share one maintained product system.
- 03
Responsive implementation
The website is intentionally composed and tested from mobile through desktop.
- 04
Accessibility approach
Keyboard use, focus, contrast, reduced motion and semantic structure are part of the build.
- 05
Direct founder involvement
Product direction, design decisions and implementation remain directly owned.
Principles that keep the work grounded.
02
Craft
Care about the details people feel and the foundations they do not see.
03
Ownership
Treat product decisions as responsibilities, not hand-offs.
04
Long-term growth
Build a useful first version without blocking the product's future.
Founder
Anatolii Yakovenko
AY
Founder, Product Builder
Germany
Responsible for product direction, design decisions and implementation across YAKO's products and selected collaborations.
Clients work directly with the person responsible for product direction, design decisions and implementation.
YAKO / Product direction